Social media can be an incredibly powerful tool in your online marketing strategy
There's no doubt about it, social media has become a huge part of the online industry. There are 36 million social media users in the UK, which is 65% of all internet users, and 57% of the total UK population. Particularly with the rise of smartphone and tablet use, social media is now consumed by users on a daily basis, with users in the UK spending 1.6 hours on average a day on social media.
So what does this mean for your business?
A massive opportunity to reach out and engage with your target audience and potential customers to build awareness of your products and services and develop a positive image of your business.
The key to success in social media marketing is having a clear strategy from the beginning and having the knowledge and expertise to handle the different situations that can arise in the powerful, influential medium of social. Anyone can create a social profile and start conversing but to grow a community of the right people, engage with them effectively and maintain followers is vital to achieving visible results.